Russell Cotes Re-branded.

Russell Cotes museum is desperately in need of a make-over and that is precisely what it is going to get in the next few months.
On a Tuesday morning, only a handful of older people can be found enjoying the art work in the surprisingly large main gallery.
Set out like an old mansion, the museum is full of art and sculptures, with no wall space left uncovered. In its current state, it would be the perfect film location for a haunted-house style movie. Although this does mean it is not pulling in the audiences it needs to make a profit.
An employee of the museum, who asked not to be named, said “At the moment we attract an older generation and school visits, we want to appeal to teenagers and young adults. To do this we are giving the museum a make-over, creating new leaflets, updating our website, making it interactive; and most importantly creating an environment that appeals to younger generations.”
They have already started by creating a new, more modern logo and have included it on all the leaflets and advertisements.
The latest exhibitions are diverse and interesting, including a Japanese display called “The Art of Japanese Metal Work” which includes a gold elephant that has proven popular with visitors.
There are many children’s activities held weekly, including an art club and a weekly get together for under 5’s.
There are currently 15 permanent members of staff but they do rely on volunteers from the community to get involved and help out.